So it’s off season right now in the wedding world. Frankly I think the best time of year for wedding flowers is February/March, especially in California where “winter” consist of a few days below 60 degrees, but I don’t question the flow of things. I appreciate the excepted lull in events. it gives me time to get a little bored and when that happens I am forced to get creative with my time and do things like, blog. And perfect my homemade salsa. And have “me time” where I see movies by myself. And try Zumba (which I have not done but come late January anything is fair game to get me out of the house).
While starting JSD I freelanced for 3-4 years for many other designers and learned a lot. Which is an understatement. The greatest thing I think I learned is there is no one way to do anything, especially in regards to business. How many clients you need a year and therefore on average a month, what scale you are comfortable with, if you like or dislike managing freelancers and if so how many is too many. The list goes on. I learned through observation and experience what I thought would work for my personality and my lifestyle; for my financial needs for my husband and I and also what I know would keep me from insanity, an underrated factor in the pursuit of any dream. I am very grateful that since starting the business, each year we have grown substantially. Budgets have doubled almost every season and I take on fewer and fewer clients, that end goal just made sense to me. Like I mentioned in my previous post, I was in a position to take more risks and saying no was a huge part of that (more about the power of no in another post, I am a huge proponent).
MY POINT in all this is what I did not account for when setting out on this venture is, what if I succeed? What if I end up having fewer, larger events…which then means more time in-between jobs. I really like being busy, I am an American lol we wear being busy like a badge of honor. But really, I have a very hard time slowing down and I have been really learning a lot about this lately. I have yet to come to any major epiphanies or conclusions, but regardless of business model I find EVERY florist I talk to has these lulls throughout their year. Be it a two month stretch they did not anticipate, or a longer winter break than anticipated, it seems pretty common that we have these times and we let them say something about our success.
I used to worry a lot about booking jobs, but then I realized that when I do book a job I also worry because finally getting the jobs you want come with a whole other set of pressure and stress. When I realized this was an endless cycle of stress and worry and the idea that “if I just booked x amount in gross sales (or insert whatever goal) I wouldn’t be stressed” was a lie I perpetually told myself, I decided to chose to just be content with whatever I have and wherever I am. This does not mean not working for work or marketing or being lazy, It just means doing your best and knowing at some point things will just be what they will be. Worry doesn’t add a single hour to your life. That was taken from the bible and there is some serious wisdom in that passage about worrying. Just some free advice regardless of what you believe really.
I hope wherever this January finds you that you are not too hard on yourself. If you find that you have more time than you hoped for leisurely activities, just enjoy them. There will be a time this year where you would give anything to be doing nothing for an afternoon.